3 essays
Foundations
Swiss Style
Josef Müller-Brockmann
“The designer acts as an objective transmitter. When you suppress your subjectivity, the information — and only the information — reaches the reader.”
How Josef Müller-Brockmann turned mathematical constraint into the most persuasive poster in Switzerland — and why that 1958 logic now runs inside every serious SaaS landing page on the internet.
Foundations
The Grid & Bauhaus
Walter Gropius
“The grid is not a cage — it is a liberation framework. Once every element has a rational home, you stop fighting the canvas and start composing on it.”
How Walter Gropius's Bauhaus geometry became the invisible skeleton of every interface you use today — and why the fr unit is the most philosophically loaded property in CSS.
Foundations
Functional Minimalism
Dieter Rams
“Good design is as little design as possible. Less, but better — because it concentrates on the essential aspects, and the products are not burdened with non-essentials.”
How Rams' 1958 Braun T3 pocket radio seeded the visual grammar of the Apple iPod and Linear — three products across sixty-six years that prove restraint is a design feature, not a design failure.